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The South Bronx was originally an agricultural area, founded by the Dutch colony in the 17th century with the name of a Swedish farmer “Bronck”. Around 1900, many Italians, Irish, Jews and Germans lived in the Bronx and formed a middle class, but they increasingly left the borough after the World War, creating a working class and poor neighborhood, which unfortunately resulted in a lot of gang crime, car theft, drugs and robberies in the south. In 1977, the Bronx was in flames, causing around 40 percent of the buildings to burn down by 1980. Because homeowners could no longer sell their properties, they set them on fire in order to receive some compensation from the insurance companies. From 1990 onwards, crime fell massively and the Bronx is now known as the dormitory city for Manhattan, as there are only around 300,000 jobs for every 1.3 million inhabitants. The real estate industry quickly renamed the area SoBro and has been marketing it to established professionals and artists for some time now. Has gentrification now begun?